Business Design Mastercourse

Our Business Design mastercourse connects the world of Design Thinking with the Business. You learn which methods, principles and tools you can use to improve existing products and services or to design completely new business models. The combination of theory and hands-on experience will help you master the process and the mindset.

Get to know Business Design as a discipline and become a Business Designer too. Learn how you can continuously maintain, reinvent and grow business models.

Assessed by our alumni with 4.6/5!

Mastercourse in short

  • 4 week online training
  • 6-7 hours per week workload
  • Intimate setting with max 12 participants
  • Open source material
  • Early bird: € 1.340,- (excl VAT)
  • Regular: € 1.540,- (excl VAT)



In our Business Design mastercourse we train professionals who deal with Business strategy, Innovation, Product & proposition management, Customer Experience, Customer Intelligence and Digital. To get the most out of the course, you should already have several years of work experience (medior or senior level).

Our mastercourse is mainly followed by corporate professionals. But also if you work at a medium-sized organisation, a scale-up or at the agency side, you are very welcome. In doubt whether the Business Design Mastercourse is something for you? Book a free 15-minute consultation with one of our trainers.


Build-up mastercourse

The Business Design mastercourse is currently offered fully remote. In 4 weeks, we alternate theory with interactive group assignments and individual work. Each week has its own focus.

Day 1: Introduction Business Design
We kick off with the scope of Business Design and how to work on a business model portfolio:

  • Mindset & framework
  • Business ecosystem
  • Horizon 1, 2 and 3
  • Business model portfolio

Day 2: Creating value
Discover how to really create value for your end-user and effectively iterate on value propositions through experimentation:

  • Business Blueprint IDEO
  • Value proposition
  • Design experiments
  • Problem fit > solution fit

Day 3: Capturing value
On day 3 we look at the viability. You will be introduced to successful business model innovation tactics around revenue models:

  • Innovation tactics
  • Revenue models
  • Pricing strategies
  • Ballpark costs

Day 4: Delivering value
Finally, you will learn how to realise value and ensure a future-proof business model:

  • Channel strategy
  • Resources & partners
  • KPI & OKR
  • Business Design maturity

Merel Koppen | Program Manager Customer Excellence | PostNL

Working on the Pure Goat case made it nice and concrete. You can immediately put the Business Design models into practice and you see how others do it; that helps enormously in really understanding the methodology. I was able to use a number of tools immediately in my own organisation. The enthusiastic but professional way of working of Sabine and Markus make the mastercourse (also online!) a course to follow with pleasure!

Susanne Nieuwenhuis-Nijsink | Discovery lead B2B Services | Centraal Beheer

The mastercourse especially made me realise that we can apply the Design mindset much more to create value for the business. Highly recommended for everyone involved in innovation.

Weekly rhythm

The mastercourse starts with a welcome call where you get to know the trainers and the other participants. We share all practical information and tools we work with during the course (e.g. MIRO).

Each week you will spend 6-7 hours on the course: 1 half day (4 hours) per week we will work together. Between the joint sessions, you work individually on assignments (2 hours per week), for which both the participants (1 hour) and the trainers give feedback. Need help in the meantime? We are one extra hour per week available for additional guidance and questions.

The public mastercourse is spread over four weeks. In-company courses follow the same rhythm, although we are happy to adapt to specific wishes.

Our philosophy

As far as we are concerned, you learn mainly by doing. And the added value of a training course lies in being able to immediately and successfully apply new knowledge and skills to your daily work. During the course, we work with a real case. This way, we bring the different phases of Business Design to life as realistically as possible. And you do not only gain knowledge, but we also teach you to apply it immediately and take it into your work.


Would you rather work together with your team on your Business Design skills? That is possible. We also offer our Business Design mastercourse in-company. The set-up is similar to the public mastercourse, although we will gladly customise the learning objectives and practical implementation to the needs of your team. The costs for the in-company masterccourse are €12.100,- (ex VAT) on the basis of max. 12 participants. Want to know more? Contact us via or consult our trainers.


Trainers mastercourse

Sabine Croes | +31 6 836 964 54

Sabine is Business Designer, partner at Perspective and lead of our academy. She is also a teacher at Emerce and Beeckestijn and nominated by Beeckestijn for teacher of the year 2020 and 2021.

Markus Leineweber | +31 6 184 758 50

Markus is a Business Designer and partner at Perspective. And just like Sabine, he is a teacher at Emerce and Beeckestijn. He has over 20 years of experience in guiding innovation at various organisations.

Contact us

Can we assist you and your company in finding more suitable solutions? Would you like to exchange ideas or find out more about our Business Design approach? Are you interested in mastering the art of Business Design as well? Please feel free to contact us either by e-mail at or telephone on +31 (0)20 7774071.