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We are Perspective

We work in markets with friction. Which are undergoing change and demand new ways of thinking. In co-creation, we work on solutions that create value for organisations and their target groups.

Viability (business)
Desirability (human)
Feasibility (technical)

For innovators

We are a research and design agency for innovators. A dynamic market, digital transition in services, emerging technologies – the world is constantly changing. With our powerful combination of research and design, we offer a fresh, sharp perspective on every challenge. Together with teams, we design products and services that add real value. For you, your organisation and your target group. From new propositions and customer journeys to accessible government services. Below are challenges we have fully taken on:

PGGM Sevice concept design Futureproof pensions PFZW is preparing for the new pension scheme (2027). Via Design Sprints, we translated participant needs into a validated service concept for the revamped MijnPFZW environment, using participants' wishes as a starting point.
Stedin Design research Effective collaboration In today's grid-congested energy landscape, good collaboration is crucial. For Stedin, we spoke to business customers applying for a new or modified connection. By exploring current challenges and collaboration opportunities, we helped Stedin build more effective relationships with customers.
VodafoneZiggo B2B service strategy Retaining customers with service How do you ensure fitting service for your business customers? At VodafoneZiggo, we optimised the service portfolio by testing service concepts with the target group and honing them. The result: a clear strategy to give service a more relevant role in combination with VodafoneZiggo's product offering.
Koninklijke Bibliotheek Accessible services Online library for all The KB's online library has thousands of e-books. But how do you know which books are available if you are blind, visually impaired or dyslexic? We researched this for the KB. With a few simple adjustments, it quickly becomes clear whether an e-book is readable for you.
Gemeente Amsterdam Customer journey Mental health care in the picture The municipality of Amsterdam wants to provide timely, appropriate and adequate mental support to status holders. Together with relevant stakeholders and status holders, we mapped the ‘customer journey’ Mental Health and identified key moments. Our advice initiated steps towards concrete improvements.
Arriva Redesign service strategy Helping travellers, allways Arriva wanted to revamp its service formula to better connect with travellers. We researched their service needs and evaluated a pilot with the video assistance kiosk. With these insights, a viable, workable service formula plan was designed to match traveller needs.
CBR UX research Apply without errors Applying for a boating licence or renewing a certificate seems simple, but often goes wrong. By making better use of data, we developed a new flow with CBR and tested it with the target group. All optimisations were categorised according to feasibility, so that CBR could immediately start working on improvements..
SVB Customer journey Verification and Compliance, with respect Being investigated by the SVB can have a big impact on a citizen. The SVB wants this process to be as efficient and respectful as possible. By speaking to citizens who have been the subject of an investigation, we have insight into their perceptions and experiences. And identified improvements for the Verification and Compliance process.
ABN AMRO Service design Accelerating business growth ABN AMRO wants to enable entrepreneurs to take out credit of up to 1 million themselves online. In sessions with teams from ABN AMRO and New10, and in conversations with (potential) customers, concrete input was gathered for the design of the Self Directed Lending service.
Eneco Proposition design Green gas in the lead For Eneco's climate-neutral target in 2035, Green Gas is crucial. We developed a prototype and tested it for attractiveness, understandability and credibility. We translated the feedback from the target group into concrete recommendations for an MVP.
iDEAL Design research Remaining the standard iDEAL is the most widely used online payment method. To maintain and strengthen that position, iDEAL is constantly working on improvements and new applications. In addition, the transition to Wero is on the agenda. Insights from UX research, in-depth interviews and online research support this process.
Ministry of Finance Participatory design In charge of your reparation Aggrieved parents wanted to contribute to their emotional reparation after the child benefits scandal. The ministry was looking for ways to facilitate initiatives. With our Public Design Wheel, in two months we developed , in co-creation with these parents, a validated prototype for effective support.
PGGM Sevice concept design Futureproof pensions PFZW is preparing for the new pension scheme (2027). Via Design Sprints, we translated participant needs into a validated service concept for the revamped MijnPFZW environment, using participants' wishes as a starting point.
Stedin Design research Effective collaboration In today's grid-congested energy landscape, good collaboration is crucial. For Stedin, we spoke to business customers applying for a new or modified connection. By exploring current challenges and collaboration opportunities, we helped Stedin build more effective relationships with customers.
VodafoneZiggo B2B service strategy Retaining customers with service How do you ensure fitting service for your business customers? At VodafoneZiggo, we optimised the service portfolio by testing service concepts with the target group and honing them. The result: a clear strategy to give service a more relevant role in combination with VodafoneZiggo's product offering.
Koninklijke Bibliotheek Accessible services Online library for all The KB's online library has thousands of e-books. But how do you know which books are available if you are blind, visually impaired or dyslexic? We researched this for the KB. With a few simple adjustments, it quickly becomes clear whether an e-book is readable for you.
Gemeente Amsterdam Customer journey Mental health care in the picture The municipality of Amsterdam wants to provide timely, appropriate and adequate mental support to status holders. Together with relevant stakeholders and status holders, we mapped the ‘customer journey’ Mental Health and identified key moments. Our advice initiated steps towards concrete improvements.
Arriva Redesign service strategy Helping travellers, allways Arriva wanted to revamp its service formula to better connect with travellers. We researched their service needs and evaluated a pilot with the video assistance kiosk. With these insights, a viable, workable service formula plan was designed to match traveller needs.
CBR UX research Apply without errors Applying for a boating licence or renewing a certificate seems simple, but often goes wrong. By making better use of data, we developed a new flow with CBR and tested it with the target group. All optimisations were categorised according to feasibility, so that CBR could immediately start working on improvements..
SVB Customer journey Verification and Compliance, with respect Being investigated by the SVB can have a big impact on a citizen. The SVB wants this process to be as efficient and respectful as possible. By speaking to citizens who have been the subject of an investigation, we have insight into their perceptions and experiences. And identified improvements for the Verification and Compliance process.
ABN AMRO Service design Accelerating business growth ABN AMRO wants to enable entrepreneurs to take out credit of up to 1 million themselves online. In sessions with teams from ABN AMRO and New10, and in conversations with (potential) customers, concrete input was gathered for the design of the Self Directed Lending service.
Eneco Proposition design Green gas in the lead For Eneco's climate-neutral target in 2035, Green Gas is crucial. We developed a prototype and tested it for attractiveness, understandability and credibility. We translated the feedback from the target group into concrete recommendations for an MVP.
iDEAL Design research Remaining the standard iDEAL is the most widely used online payment method. To maintain and strengthen that position, iDEAL is constantly working on improvements and new applications. In addition, the transition to Wero is on the agenda. Insights from UX research, in-depth interviews and online research support this process.
Ministry of Finance Participatory design In charge of your reparation Aggrieved parents wanted to contribute to their emotional reparation after the child benefits scandal. The ministry was looking for ways to facilitate initiatives. With our Public Design Wheel, in two months we developed , in co-creation with these parents, a validated prototype for effective support.
PGGM Sevice concept design Futureproof pensions PFZW is preparing for the new pension scheme (2027). Via Design Sprints, we translated participant needs into a validated service concept for the revamped MijnPFZW environment, using participants' wishes as a starting point.
Stedin Design research Effective collaboration In today's grid-congested energy landscape, good collaboration is crucial. For Stedin, we spoke to business customers applying for a new or modified connection. By exploring current challenges and collaboration opportunities, we helped Stedin build more effective relationships with customers.

Our expertise

Business Design
(Re)designing propositions and new business models.

We connect design thinking with business modelling techniques. Whether it is about sharpening existing propositions or designing entirely new business models. With tools such as Design Sprints, we create maximum value in a short time.
Public Design
Innovative services in the public domain.

We humanise complex services. Our Public Design Wheel, developed in cooperation with the Ministry of General Affairs, helps public organisations innovate faster and in a more focused way.
Design Research
Designing from empathy for the end user.

We uncover the hidden needs of end-users. For us, empathy is the key to value creation. We do this at every stage of the design process: from spotting growth opportunities to designing customer journeys and validating the UX of (digital) services.

Our approach

Our clients

We are proud to work with organisations that are leaders in their market. We support teams who are not afraid to think differently, and who dare to take risks and make mistakes in order to become stronger. Our current customers include:

Curious about our agency and our approach? Simply schedule an appointment directly in our calendar.

We are happy to get to know you and are curious to hear your ideas!

Markus Leineweber

Partner | Business Designer +31 6 184 758 50 markus@perspective.amsterdam

Contact us

Can we assist you and your company in finding more suitable solutions? Would you like to exchange ideas or find out more about our approach? Please feel free to contact us by e-mail or telephone on +31 (0)20 7774071.

We are Perspective

For innovators

B2B service strategy

Retaining customers with service

Our expertise

Business Design

Public Design

Design Research

Our clients

Markus Leineweber

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