Today’s world demands innovative solutions. Whether it is about new business models or creating meaningful customer experiences, standard solutions are no longer enough. At Perspective, we see this as a fantastic challenge. With our design-driven approach, we break existing patterns and create new ways of seeing.
Our process follows the triple diamond. In co-creation, we not only develop innovative solutions, but also ensure that they create value for your organisation and your target group. Our focus is always on sustainable growth.
Problem fit
Identify and understand the right problem.
Before coming up with a solution, a thorough understanding of your target group’s real problem is essential. Through desk research, (expert) interviews, observations and data analysis, we master the topic and get under the skin of the target group. A clear, well-defined problem prevents wasted time and resources.
Solution fit
Design and validate the best solution.
We turn insights into solutions that really work. We make ideas tangible with prototypes, which we validate directly with the target group. Based on their feedback, we continuously refine. Thanks to this iterative approach, we create solutions that optimally fit the target group.
Market fit
Successfully scaling products and services.
A good solution is scalable, sustainable and cost-effective. We test in practice, analyse usage and optimise based on feedback. This is how we create solutions that meet the needs and deliver lasting value for the organisation and the user.
Our tools
We have effective tools to involve the end-user in every step of the design process. Among other things, our researchers use in-depth interviews, group discussions and co-creation to find out the end-user’s needs. And our designers take care of the concrete translation of initial ideas into tangible prototypes and MVPs.
Persona development
We develop personas that inspire and foster empathy in teams.
Customer journey mapping
We help visualise and (re)design customer journeys. From initial ideas to (clickable) prototypes.
Co-creation
We facilitate co-creation of your team with the end user. At every stage of the development process.
Proposition design
We develop propositions that are attractive to end-users and viable for organisations.
Customer Experience
We design meaningful interactions so that customers experience ultimate convenience and feel what an organisation stands for.
UX testing
We research and validate (digital) touchpoints. Often apps and websites, but also physical channels like letters.
AI driven
We deploy AI smartly within our team. In fact, we have a virtual colleague with AI super powers. Alex(I) takes work off our hands, is always ready to spar, can rapid prototype and distil and summarise customer insights. Unfortunately, she hasn’t managed to get lunch for us yet.
Want to spar with Alex(I) too? Our clients can use custom chatbots to talk to her.
Want to know more about our approach and what it can do for your organisation? Or just want a quick sparring session?
Schedule a no-obligation appointment with us (15 min).
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Contact us
Can we assist you and your company in finding more suitable solutions? Would you like to exchange ideas or find out more about our approach? Please feel free to contact us by e-mail or telephone on +31 (0)20 7774071.
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