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This is Perspective.
We accelerate innovation through business design

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Perspective is a Business Design agency. We love challenges. For more than 10 years now we’ve been helping teams to accelerate and work more effectively together, with the conviction that ‘Innovations that do not generate value for people, will not generate revenue for organisations.’ The result is products and services that are valuable to both the end user and the organisation, thus creating future-proof business models.

Business Design

Business Design is about value creation. We help teams design products and services that:
1. Add value for the end user
2. Generate revenue for the organisation
3. Are made efficiently and easy to maintain

2 reasons for working with us

We boost your team. Thanks to our Business Design approach, we can promise a successful end result and an effective way of working.

  1. 1

    Greater Innovation success

    Our approach kicks your innovation process into high gear. Dare to fail early in the process in order to succeed sooner. Don’t just create an okay product, create the right product.

  2. 2

    Work more effectively

    We boost the energy, focus and rhythm in your team, enabling your people to work faster and more competently. You’ll make more efficient use of resources and get the most out of individual skills.

STOP TALKING, START DOING

These are our products for helping organisations find the right solution for the right problem. Take a look to find out which product could be most helpful for you and your team.

OUR BLUEPRINT

Our working method follows the Business Design Blueprint (BDB), also known as the triple diamond. We combine design thinking techniques and business modeling tools.

ABN AMRO

Design run

SUSTAINABILITY OF COMMERCIAL PROPERTIES

ABN AMRO has the ambitious goal of transforming all commercial properties in the Netherlands to energy label A by 2030. We tackled UX design, marketing automation, sales and product financing and created a strategy and a tool, with a soft launch for 500 corporate clients within just a few weeks.

ARAG

Design sprint

ARAG SMART & NEW INSURANCE PRODUCT

ARAG (legal insurance and support provider) also wants to assist uninsured people who are experiencing problems. Together with strategists and designers from True Ideas, we developed a completely new and smart legal service product in four days. Within four weeks the pilot welcomed its first paying customers.

VodafoneZiggo

Design run

SMARTER WORKING PROPOSITION

Together with VodafoneZiggo, we optimised and expanded the Smarter Working B2B proposition. This Design Run led to a more customer-centric proposition and a narrative which is more in tune with the client. Smarter Working is now the foremost product for Vodafone Business in 2020.

Rabobank

Design run

180 KINGSDAY CAMPAIGNS

Together with advertising agency 180 Kingsday and their client Rabobank, we created a design approach that drastically reduces the lead time for developing large campaigns. By starting with empathy for the client and failing faster, it’s possible to achieve communication with greater impact.

Rijksoverheid

Design run

CENTRAL GOVERNMENT PUBLIC DESIGN WHEEL

We received the opportunity to introduce the Dutch government to the Public Design approach. In cooperation with the ministries of General Affairs, Infrastructure and Water Management, Social Affairs and Employment and Economic Affairs and Climate Policy, as well as locally involved parties, we carried out a variety of Design Runs. The result was acceleration and surprising interventions that were enthusiastically embraced by all those involved.

PostNL

Design run

POSTNL FASHION APPROACH

Together with a multidisciplinary team, we designed the first market approach that transcends the individual business units within PostNL. Following introduction, it immediately resulted in greater RO(M)I, increased sales, more sales qualified leads and a stronger reputation for PostNL as a knowledge partner in the fashion sector.

Eneco

Design sprint

ENECO THE NETHERLANDS ON SUSTAINABLE ENERGY

Within a few days, a prototype was built and tested at Eneco with the aim of assisting clients in defining the first step towards making their houses more sustainable. Perspective gave Eneco an enormous boost towards incorporating agile working into their company.

ABN AMRO

Design run

SUSTAINABILITY OF COMMERCIAL PROPERTIES

ABN AMRO has the ambitious goal of transforming all commercial properties in the Netherlands to energy label A by 2030. We tackled UX design, marketing automation, sales and product financing and created a strategy and a tool, with a soft launch for 500 corporate clients within just a few weeks.

ARAG

Design sprint

ARAG SMART & NEW INSURANCE PRODUCT

ARAG (legal insurance and support provider) also wants to assist uninsured people who are experiencing problems. Together with strategists and designers from True Ideas, we developed a completely new and smart legal service product in four days. Within four weeks the pilot welcomed its first paying customers.

VodafoneZiggo

Design run

SMARTER WORKING PROPOSITION

Together with VodafoneZiggo, we optimised and expanded the Smarter Working B2B proposition. This Design Run led to a more customer-centric proposition and a narrative which is more in tune with the client. Smarter Working is now the foremost product for Vodafone Business in 2020.

Rabobank

Design run

180 KINGSDAY CAMPAIGNS

Together with advertising agency 180 Kingsday and their client Rabobank, we created a design approach that drastically reduces the lead time for developing large campaigns. By starting with empathy for the client and failing faster, it’s possible to achieve communication with greater impact.

Rijksoverheid

Design run

CENTRAL GOVERNMENT PUBLIC DESIGN WHEEL

We received the opportunity to introduce the Dutch government to the Public Design approach. In cooperation with the ministries of General Affairs, Infrastructure and Water Management, Social Affairs and Employment and Economic Affairs and Climate Policy, as well as locally involved parties, we carried out a variety of Design Runs. The result was acceleration and surprising interventions that were enthusiastically embraced by all those involved.

PostNL

Design run

POSTNL FASHION APPROACH

Together with a multidisciplinary team, we designed the first market approach that transcends the individual business units within PostNL. Following introduction, it immediately resulted in greater RO(M)I, increased sales, more sales qualified leads and a stronger reputation for PostNL as a knowledge partner in the fashion sector.

Eneco

Design sprint

ENECO THE NETHERLANDS ON SUSTAINABLE ENERGY

Within a few days, a prototype was built and tested at Eneco with the aim of assisting clients in defining the first step towards making their houses more sustainable. Perspective gave Eneco an enormous boost towards incorporating agile working into their company.

Our clients

We are proud to work with organisations that are leaders in their market. We support teams who are not afraid to think differently, and who dare to take risks and make mistakes in order to become stronger. Our current customers include the following:

Academy

Would you like to get started in Business Design? If so, we offer a number of in-company masterclasses and training courses. Check out the various options or join us for one of our public training sessions to get a taste for Business Design. Take a look at our Academy.

Check our academy
team

The team

Titia Tjalma

Business Designer | You can always call me for: Design Runs & Empathy research & International projects +31 6 166 122 02 titia@perspective.amsterdam

Chitra Mohanlal

Visual Thinker | You can always call me for: Visual collaboration & Prototyping +31 6 126 171 99 chitra@perspective.amsterdam

Join Us

Laura Kester

Design Researcher | You can always call me for: UX Research & Concept testing & Remote research +31 6 165 013 21 laura@perspective.amsterdam

Lisa van der Goot

Senior Design Researcher | You can always call me for: Empathy research & UX Research & International projects +31 6 515 671 68 lisa@perspective.amsterdam

Renske Verweijen

Business Designer | You can always call me for: Design Runs & Empathy research & Quantitative research +31 6 171 422 40 renske@perspective.amsterdam

Richard Alker

Partner | Business Designer | You can always call me for: Design Runs & Design Sprints & Customer Journeys +31 6 180 937 78 richard@perspective.amsterdam

Sabine Croes

Business Designer | You can always call me for: Academy & Public Design & Way of working +31 6 836 964 54 sabine@perspective.amsterdam

Annemieke Smit

Business Support Manager | You can always call me for: Recruitment & Finance & Procurement +31 6 25 15 55 45 annemieke@perspective.amsterdam

Cristina Colosi

Internship | You can always call me for: Business Design models & tools +31 6 27 58 72 92 cristina@perspective.amsterdam

Markus Leineweber

Partner | Business Designer | You can always call me for: Design Sprints & Academy +31 6 184 758 50 markus@perspective.amsterdam

Titia Tjalma

Business Designer | You can always call me for: Design Runs & Empathy research & International projects +31 6 166 122 02 titia@perspective.amsterdam

Chitra Mohanlal

Visual Thinker | You can always call me for: Visual collaboration & Prototyping +31 6 126 171 99 chitra@perspective.amsterdam

Join Us

Laura Kester

Design Researcher | You can always call me for: UX Research & Concept testing & Remote research +31 6 165 013 21 laura@perspective.amsterdam

Lisa van der Goot

Senior Design Researcher | You can always call me for: Empathy research & UX Research & International projects +31 6 515 671 68 lisa@perspective.amsterdam

Renske Verweijen

Business Designer | You can always call me for: Design Runs & Empathy research & Quantitative research +31 6 171 422 40 renske@perspective.amsterdam

Richard Alker

Partner | Business Designer | You can always call me for: Design Runs & Design Sprints & Customer Journeys +31 6 180 937 78 richard@perspective.amsterdam

Sabine Croes

Business Designer | You can always call me for: Academy & Public Design & Way of working +31 6 836 964 54 sabine@perspective.amsterdam

Annemieke Smit

Business Support Manager | You can always call me for: Recruitment & Finance & Procurement +31 6 25 15 55 45 annemieke@perspective.amsterdam

Cristina Colosi

Internship | You can always call me for: Business Design models & tools +31 6 27 58 72 92 cristina@perspective.amsterdam

Markus Leineweber

Partner | Business Designer | You can always call me for: Design Sprints & Academy +31 6 184 758 50 markus@perspective.amsterdam

Contact us

Can we assist you and your company in finding better suited solutions? Do you want to exchange ideas or know more about our Business Design approach? Do you want to master the art of Business Design as well? Contact us through email or phone: +31 (0)20 7774071.

© 2020

Perspective
Sarphatistraat 634
1018 AV Amsterdam
T: +31 (0)20 777 40 71

Parking:
Louise Wentstraat 137

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