Business Design where the magic happens

Our products are aimed at accelerating the innovation process. We use efficient guidelines consisting of defined phases and steps, as well as techniques that are proven to be effective. We run characteristically energetic and highly focused workshops and profound empathy sessions.

Business Design

Business Design is about value creation. We help teams design products and services that:
1) Add value for the end user
2) Generate revenue for the organisation
3) Are made efficiently and easy to maintain


Design Run


  • 6-8 week run
  • Triple diamond approach
  • Problem & solution fit with extension to market fit
  • Intensive and iterative
  • Stakeholder go/no-go moments
  • Validated solution


A Design Run is used to refine existing products and services or to design entirely new business models, particularly when a great deal of attention must be devoted to identifying the correct problem and creating internal support.


Design Sprint


  • 4- day sprint
  • Google Ventures approach
  • Multidisciplinary team
  • Energy, focus and rhythm
  • Validated prototype


Stop talking, start doing! The Google Ventures Design Sprint is a proven effective process for validating business ideas in less than a week. We have guided dozens of sprints and train teams to set up Design Sprints themselves.

Business Model Portfolio

Successful Business Design focuses on maximum value creation. Both for existing business models (exploit) and for new growth initiatives (explore). We help organisations visualise their business model portfolio. This holistic view shows where the organisation runs risks, but also where the opportunities lie for the future.


Want to get started right away? Get our free open source Business Design KIT full of practical canvasses. Stop talking, start doing.

Business Public Design

We see more and more public organisations, such as central government, executives and municipalities, embracing the Design Thinking mindset.

Commissioned by the Department of Public and Communication (DPC) of the Ministry of General Affairs, we developed the Public Design Wheel. It can be accessed via: CommunicatieRijk.

Public design wiel

Olaf Rutten | Program manager Mission 2030 | ABN AMRO

Perspective knows how to determine the needs of the customer in a sharp and comprehensive manner. Subsequently they identify concretely how to elaborate on those needs keeping an eye on the business viability and technical feasibility. They keep the project at a good pace which has led to the development of a prototype for our corporate real-estate clients in only a short period of time.

Jan-Bart Bij de Vaate | Senior Marketeer Data Solutions | PostNL

The added value of Perspective is that they are able to translate the world of the target group to specific and impactful solutions. Through their process guidance they change your way of thinking which leads to great and usable results. Very valuable!

Contact us

Can we assist you and your company in finding more suitable solutions? Would you like to exchange ideas or find out more about our Business Design approach? Are you interested in mastering the art of Business Design as well? Please feel free to contact us either by e-mail at or telephone on +31 (0)20 7774071.