Design Sprints offer a structured and highly effective way of working together, resulting in tangible prototypes. Applying the Design Sprint principles leads in a short time to what are often better results, and that’s what we stand for: less waste, more impact

The Design Sprint comes originally from Google Ventures and was first described by Jake Knapp in his book ‘Sprint’. It is a four-day process that allows you to create effective solutions to major challenges in a short period of time. Whether you’re developing a new product or improving an existing one, you’ll do a lot of work in just a few days, saving a lot of wasted hours and significantly boosting your project.

You go through a Design Sprint with a carefully composed team capable of providing the right input on all facets. We facilitate this process and go through the following steps together with the team:

• Idea validation: To validate the underlying idea and business model before designing a product.
• Optimisation: To optimise something in the value chain or CX for an already successful product, in a shorter time than usual.
• Cross functional: To connect different disciplines within a short period of time.
• Strategy: To design and test a strategy and its further development, to determine what is needed and what priority it has.
• Pitch: To make an internal pitch for an investment decision, for example, by presenting a tangible prototype of your idea to management and thus gathering resources for further development.
• Alignment: To connect your team more effectively with each other around issues that are important in the company.
• Campaign: To develop a campaign around a product or proposition. A Sprint brings together the most important stakeholders (such as the client and the creative agency) to quickly come up with a prototype for a campaign.

A Design Sprint always leads to a tangible and validated prototype of your idea, but it delivers much more than that as well:

• Time gains: By working in a focused way on one thing for a few days, you get a lot more done than in the same time spread over a longer period.
• Connection: The process is designed for making choices together. You move forward as a team and the idea increasingly becomes common property.
• Job satisfactie: Ideas become tangible within a few days. The visible development provides an energy boost and job satisfaction. This way of working together makes every participant equally important and therefore provides balance and a sense of fulfilment.
• A different way of working: “The process is flexible, the principles aren’t”. (Jake Knapp). These principles are intended to give each participant a voice in a structured way, while keeping the momentum of the process going. More often than not, our customers apply these principles in their daily work after a sprint.

Can we assist you and your company in finding more suitable solutions? Would you like to exchange ideas or find out more about our Business Design approach? Are you interested in mastering the art of Business Design as well? Please feel free to contact us either by e-mail at contact@perspective.amsterdam or telephone on +31 (0)20 7774071.