Our Business Design mastercourse connects the world of Design Thinking with Business. You learn which methodologies, principles and tools you can use to refine existing products and services or design entirely new business models.

We alternate theory with lots of hands-on experience, so that you really master the process and mindset.

We see more and more public organisations, such as central government, implementers and municipalities, embracing the Design mindset. Commissioned by the Department of Public and Communication (DPC) of the Ministry of General Affairs, we developed the Public Design Wheel. The design method for the public domain and the basis of this master course.

Learn how, using the wheel, you can look at problems differently. With a strong emphasis on empathy for the end user, co-creation, teamwork and the guts to experiment and dare to fail.

The Design Sprint is the approach to arrive at a validated prototype in a few days. Do you want to work and innovate faster and more efficiently? Then the Design Sprint is for you.

In this training you will learn the basics: everything about the process (based on the Google Ventures method), the principles and the techniques. You can immediately apply the techniques (also outside of a Design Sprint) in your daily work and boost the way of working in your organisation.

For product owners, marketers, insight professionals and designers.

An important part of the design process is involving the end user. Both at the start of a project, to learn by observing and understanding the context, and later in the process, when you want to test your ideas or prototypes.

During this training, you will learn about interview techniques, how to determine the Job to be Done and why this is important, and how to prepare for end user interviews. Lots of practice will enable you to engage in conversation in a more confident and goal-oriented way.

Suitable for everyone who wants enhance their customer-centric approach and thinking.

Visualisation enables you to convey knowledge and ideas quickly and clearly. You can incorporate drawing into your daily work to create focus, involvement and alignment within your team. Your content will also be remembered better if it is accompanied by an image. This is an opportunity to let your projects come alive in your organisation.

In this short training you will learn the basics of business drawing by doing it yourself. You’ll learn how to bring a concept to life quickly and easily. It’s a lot of fun, and you’ll be able to apply it at work the very next day.

Trust us: drawing is not difficult, anyone can do it!

With digitally accessible and inclusive services and products, you can serve everyone. Extra relevant as the European Accessibility Act comes into force (mid-2025). But what do we actually mean by these terms? And how do you make products and services accessible and inclusive?

In this short training Digital Accessibility & Inclusion, you will learn how to use different tools in combination with research in the development process. You will learn about different inclusive target groups and how to involve them. And how you then translate the insights into concrete adjustments in your services.