Business design is de discipline bij uitstek die draait om het slim combineren van de design thinking-mindset, de design sprint principes en business modelling-tools.
The Rotman School of Business: “Business Design is a human-centered approach to innovation. It applies the principles and practices of design to help organizations create new value and new forms of competitive advantage. At its core, Business Design is the integration of customer empathy, experience design and business strategy.”
IDEO: “Business Designers take juicy, creative, human-centered innovation and make it succeed out there in the real world. We use strategy, analysis, and financial modeling as generative design tools, and help organizations turn their biggest, wildest ideas into businesses with long-term viability.”
d.MBA: “Business Design is an activity that uses design methodologies, design mindset, and business tools to solve business challenges.”
BCG Digital Ventures: “Business Design applies design and design thinking to business problems with the objective of bringing innovation to life.”